Alberto began his career as an engineer and later as an engineering executive and CTO for companies like Sun Microsystems and Google and several startups, where he proved that he could build things right.
These days he's focused on a much tougher problem, helping companies make sure that they are building the right things.
Most recently he was Innovation Agitator at Google where he was the most requested speaker on the topic of Innovation. His prior responsibilities at Google included leading the development and launch of Google’s multi-billion-dollar AdWords product.
Alberto is currently teaching and collaborating with Stanford University while he continues to work with Google to create and lead courses and workshops in pretotyping.
Over the years, Alberto's work on innovation has won him significant recognition and numerous awards, including the following:
Alberto is also a prolific author and speaker on the topic of innovation. He has recently co-authored the article Entrepreneurial Innovation at Google for IEEE Computer magazine and he the author of Pretotype It – Make sure you are building the right it before you build it right (PDF, Kindle).