Are you working hard
to develop and launch
a new or ​innovative product?
​
If so, I have ​
​some ​good news ...
and some bad news.

First, the bad news:
​
"Most new products
will fail in the market--
​even if competently executed."

I call this, The Law of Market Failure

And now for the good news:

1: You can beat The Law of Market Failure.

2: To beat it you need a new product that is The Right It.
​
3: I can help you find The Right It.

​Meet Alberto Savoia

Google's Innovation Agitator Emeritus​
​and your guide to The Right It.

​As Google’s first Engineering Director, I led the team that launched the phenomenally profitable Google AdWords.

AdWords is a perfect example of The Right It—a product which, if competently executed, will succeed in the market.

​Unfortunately, most new products and innovations turn out to be The Wrong It—products or services which, even if competently designed, built, and marketed—will fail in the market.

As Google’s Innovation Agitator, I forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It right.

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FROM GOOGLE TO STANFORD
​AND TO FORTUNE 500 COMPANIES

I started teaching "Pretotyping for Innovators" at Google in 2011. Soon, word about the effectiveness of my techniques, workshops, and seminars spread outside the Google campus.

In 2012, I began to lecture and give workshops on pretotyping at Stanford University.

Today, I work primarily with already successful companies that want to become even more successful and join the ranks of Apex Innovators.

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