Why So Many Ideas Fail and How to Make Sure Yours Succeed
Most people believe that their venture will be successful, but the Law of Market Failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after launch—regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. Before you invest time, energy, and money into your next project, make sure you are building The Right It.
In my new book, I offer a strategic approach to help you beat market failure. This approach is based on case studies, insights from my time at Google, as well as my experience as an entrepreneur and consultant. Some of the valuable lessons in my book include strategies for collecting your own market research, how to formulate a market engagement hypothesis, and why “pretotyping” tools are key to gauging if there is a viable market for your product or idea. |
Get your copy today at any of the following retailers:
Amazon | Barnes & Noble | IndieBound | Apple Books | 800-CEO-READ
Amazon | Barnes & Noble | IndieBound | Apple Books | 800-CEO-READ
PRAISE FOR THE RIGHT IT
“This book is a solid manual for anyone who wants to develop and launch a product. The setup makes it easy for readers to use the book as a reference, and they will benefit from relevant examples. It has a broad appeal for both small and large-scale product development for both individuals and corporations.“ –Booklist
“A must read for any entrepreneur or innovator who wants to radically increase their odds of success.” –Patrick Copeland, vice president of Amazon Retail Division “This book should be required reading for all aspiring entrepreneurs.” –Tina Seelig, Stanford professor and international bestselling author “I am convinced the concepts Alberto is teaching are leading to better innovation at New Balance, and a healthier culture that challenges ‘norms.’” –Robert Demartini, CEO of New Balance “Alberto Savoia is a master at turning powerful innovation strategies into simple, practical, and effective tools. Our leadership team has made his work a key part of our toolkit for digital transformation.” –Bask Iyer, EVP and CIO of Dell and VMware |